Pizza Marzano Select Dearadh Intí Bialainne by Jydp

Pizza Marzano Select Dearadh Intí Bialainne by Jydp is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Interiúir Competition Category.

AirgeadInteriúr· 2020

Pizza Marzano Select Dearadh Intí Bialainne

by Jydp

Client: Pizza Marzano

Duais Airgid A' Design Award Winner in Interiúr Category

20,004

Verified Award Winner

Verify Award Status for #101734

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizza Marzano Select Dearadh Intí Bialainne

Is é Pizza Marzano Select ná intí bialainne pizza atá lonnaithe i Shanghai. Tagann coincheap an dearaidh ó na crutha geoiméadracha a fhoirmítear nuair a ghearrtar agus a roinntear pizza. Cuirtear crutha leathchiorcail i bhfeidhm ar oscailt an aghaidhbhalla, na colúin agus ballaí na cistine. Iompraíonn balla saintréitheach na mílte maidí aicrileacha gorma is féidir a shocrú i bpatrúin éagsúla. Úsáideann na síleálacha ábhair fhuaimiúla, agus críochnaítear cuid chuartha den tsíleáil le painéil fhuaimiúla pollta. Freastalaíonn boird sholúbtha ar aíonna aonair, ar ghrúpaí beaga agus ar chóisirí ina bhfuil breis is deichniúr.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Pizza Marzano Select Dearadh Intí Bialainne Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pizza Marzano Select Dearadh Intí Bialainne ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Pizza Marzano Select Dearadh Intí Bialainne a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020