Poma Fochtaire Fiacla Leictreach by Andrei Majewski

Poma Fochtaire Fiacla Leictreach by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Táirge Cosmaidí Competition Category.

Cré-umhaTáirge Cosmaidí· 2020

Poma Fochtaire Fiacla Leictreach

by Andrei Majewski

Client: PomaBrush

Duais Cré-umha A' Design Award Winner in Táirge Cosmaidí Category

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Colors

The Design

About Poma Fochtaire Fiacla Leictreach

Is fochtaire fiacla leictreach é Poma atá deartha do chúram cabhrach laethúil agus don taisteal. Tá an corp agus an ceann scuaibe déanta as sileacón de ghrád bia, a thugann greim daingean agus glanadh séimh ar na fiacla agus na drandaí. Ionsúnn na guairí sileacóin níos lú baictéar agus ní gá iad a athsholáthar ach faoi dhó sa bhliain. Tá corp an fhochtaire fiacla 20 faoin gcéad níos lú ná an chuid is mó de na fochtairí fiacla leictreacha, agus coinníonn aon mhód scuabtha amháin an oibriú simplí. Oibríonn an cás luchtaithe dlúth go neamhshreangach agus coinníonn sé an fochtaire fiacla luchtaithe ar feadh trí mhí eile.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Poma Fochtaire Fiacla Leictreach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Poma Fochtaire Fiacla Leictreach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Poma Fochtaire Fiacla Leictreach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales