Iarann Earraí Bronntanais · 2020
2030 Messaging Gift Cárta Bronntanais
by Tist
- Duais Iarainn A' Design Award 2020 in Earraí Bronntanais
- CLIENT: Tist
- Estimated Number of Design Views: 28,471
- Verification code C7D252748F · Verify this award
Colors
About 2030 Messaging Gift Cárta Bronntanais
Is sraith cártaí bronntanais é 2030 Messaging Gift atá deartha do thomhaltóirí ina bhfichidí agus ina dtríochaidí. Is féidir na cártaí a úsáid i siopaí branda uile cuideachta dhomhanda stíl mhaireachtála. Iompraíonn gach cárta teachtaireacht ghairid spreagtha, molta, sóláis nó comhghairdis, scríofa i bhfocail atá aitheanta ag an aoisghrúpa seo. Táirgeadh deich gcineál, gach ceann acu 50 milliméadar ar 90 milliméadar ar mhéid. Sraitheadh dathanna agus ábhair éagsúla le chéile chun éifeacht thríthoiseach a thabhairt d'uachtar an chárta. Ligeann na cártaí do dhaoine teachtaireacht a sheoladh agus í a choinneáil dóibh féin ag an am céanna.
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh 2030 Messaging Gift Cárta Bronntanais Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh 2030 Messaging Gift Cárta Bronntanais ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh 2030 Messaging Gift Cárta Bronntanais as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Press Kit
- Unique Properties
- Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
- Dimensions & Packaging
- 50mm*90mm0.03mm / 10 types
- Tags
- Card, Message
- Production Technology
- Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
- Design Challenge
- Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
- Research
- We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
- Inspiration
- The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
- Project Duration
- May ~ December, 2018, All brand stores of CJ Group in Korea
- Operation Flow
- Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
