Town Longquan Tower Liquor Pacáistiú by Jin Tao He

Town Longquan Tower Liquor Pacáistiú by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Eagrán Teoranta Competition Category.

Cré-umhaEagrán Teoranta· 2021

Town Longquan Tower Liquor Pacáistiú

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Duais Cré-umha A' Design Award Winner in Eagrán Teoranta Category

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Verified Award Winner

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Colors

The Design

About Town Longquan Tower Liquor Pacáistiú

Úsáideann an dearadh coincheap an túr a chur i gcrích cruthaitheach, tá fíon buidéal-chruthach uathúil forshuite isteach túr, sa tSín nach bhfuil "aon trí gan féasta" ina bhfuil an bhrí de níos mó ná trí, dhá chairde, ag ól fíon. nach bhfuil go hálainn. Má bhíonn duine ina shuí i mbun machnaimh ar bharr clúdach an bhuidéil, ní hamháin gur chun faoiseamh a bhróin a bhíonn an fíon, ach freisin le haghaidh introspection trí bhlaiseadh fíona.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Town Longquan Tower Liquor Pacáistiú Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Town Longquan Tower Liquor Pacáistiú ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Town Longquan Tower Liquor Pacáistiú riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO