Hang Seng Bank Taobh Istigh Brainse Bainc by Marco Choi and Yan Yik Lun

Hang Seng Bank Taobh Istigh Brainse Bainc by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2021

Hang Seng Bank Taobh Istigh Brainse Bainc

by Marco Choi and Yan Yik Lun

Client: IMO design

Duais Cré-umha A' Design Award Winner in Interiúr Category

12,945

Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Taobh Istigh Brainse Bainc

Is brainse bainc de ghlúin nua é Hang Seng Bank atá lonnaithe i Hong Cong. Clúdaíonn an brainse 152 méadar cearnach agus tá leagan amach oscailte fáilteach ann, le soilsiú compordach agus eilimintí adhmaid the. Tá gnéithe seirbhíse digití comhcheangailte leis an taobh istigh, lena n-áirítear ticéadú leictreonach, barra seirbhísí digiteacha agus cuntar féinseirbhíse. Is féidir le custaiméirí ticéad leictreonach a fháil do sheirbhísí cuntair trí aip baincéireachta soghluaiste sula sroicheann siad an brainse. Tá sé mar aidhm ag an dearadh am feithimh sa bhrainse a laghdú agus baincéireacht a dhéanamh níos éifeachtaí agus níos idirghníomhaí.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hang Seng Bank Taobh Istigh Brainse Bainc Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hang Seng Bank Taobh Istigh Brainse Bainc ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hang Seng Bank Taobh Istigh Brainse Bainc riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab