Tongrentang Zhima Health Dearadh Intí Miondíola le Yong Wong

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2021 Duais Óir A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Tongrentang Zhima Health Dearadh Intí Miondíola le Yong Wong.

ÓrInteriúr· 2021

Tongrentang Zhima Health Dearadh Intí Miondíola

le Yong Wong

Cliant: Beijing Tongrentang Health

Buaiteoir an ghradaim Duais Óir A' Design Award sa Chatagóir Interiúr

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #108738

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Tongrentang Zhima Health Dearadh Intí Miondíola

Is siopa taithí é Tongrentang Zhima Health atá lonnaithe i mBéising. Clúdaíonn an siopa 5000 méadar cearnach ar thrí urlár. Cuirtear forlíontaí cothaithe, bianna cothaitheacha agus táirgí cúraim sláinte lena n-áirítear teicneolaíocht sláinte ar fáil in aon áit amháin. Cuirtear achair mhóra d'ábhair chodarsnacha, amhail adhmad soladach agus prás, i bhfeidhm san taobh istigh. Ón urlár talún aníos, cuirtear ceithre théama i láthair, mar atá fiosrú, bia, téarnamh agus leigheas. Feidhmíonn an siopa freisin mar spás sóisialta compordach do chustaiméirí.

An Aitheantas

Maidir leis an Duais Óir A' Design Award

Bhuaigh an dearadh Tongrentang Zhima Health Dearadh Intí Miondíola Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Tongrentang Zhima Health Dearadh Intí Miondíola ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Tongrentang Zhima Health Dearadh Intí Miondíola mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Toisí & Pacáistiú: 5000 square meters, 3 floors
Clibeanna: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teicneolaíocht Táirgthe: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dúshlán Deartha: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Taighde: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspioráid: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Fad an Tionscadail: This project started in May 2019 and finished in December 2019 in Beijing.
Sreabhadh Oibríochta: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Baill Foirne: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Creidiúintí Íomhá: Beijing Wuxiang Space Architecture Design