Pastoco Pláta Píchairt by Jun Yamazaki and Takuya Osawa

Pastoco Pláta Píchairt by Jun Yamazaki and Takuya Osawa is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Earraí Cistine Competition Category.

AirgeadEarraí Cistine· 2021

Pastoco Pláta Píchairt

by Jun Yamazaki and Takuya Osawa

Client: Jun Yamazaki and Takuya Osawa

Duais Airgid A' Design Award Winner in Earraí Cistine Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pastoco Pláta Píchairt

Cuireann an pláta píchairteacha seo ar chumas lánúineacha úra a thuiscint cé chomh maith is atá a mbianna cothromaithe go garbh, gan bianna a mheá ná an luach cothaithe a chomhaireamh. Dhírigh an fhoireann ar lánúineacha úra don phláta seo. Bíonn claonadh acu ithe go míshláintiúil ina saol pósta nua. Toisc go gcuireann an saol nua le comhpháirtí appetite. Ag an am céanna, níl siad ag iarraidh trioblóid a chur ar a chéile chun an iomarca aire a thabhairt dá mbianna. Chun na fadhbanna a réiteach, bhí sé mar aidhm ag an bhfoireann cothromaíocht a fháil idir a n-aiste bia a rialú agus taitneamh a bhaint as ithe. Agus bhain siad amach é ag fáil inspioráid ón bpíchairt, siombail an léirshamhlú cothromaíochta.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Pastoco Pláta Píchairt Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pastoco Pláta Píchairt ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Pastoco Pláta Píchairt a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This plate visualize the balance of nutrition in foods with its pie chart shape. Fresh couples can grasp how well-balanced their foods are intuitively, without weighing foods or calculating the amount of nutrition. Moreover, the open part shows the target the start of eating way, eating vegetables first. It prevents sharp increase of blood sugar level. Fresh couples can practice positive diet with well-balanced and healthy foods on this plate.
Dimensions & Packaging: The whole size of this plate is D220mm x W220mm x H20mm, the diameter of center hole is 70mm. Thanks to its compact size and center hole, if our target fills the plate with foods, the total amount of foods is not so much. And less blank spaces give them an illusion as if they eat a lot. Therefore, they eat less, and are satisfied with it.
The plate also has four colors, natural beige, white, navy and paste pink. Our target can select their favorite color from the variations.
Tags: Tableware, Plate, Healthy foods, Diet, Nutrition, blood sugar level, insulin control
Production Technology: They make this plate with ceramic. And the surface finishing is fine matte texture. Its natural and warm texture makes foods look better. It will motivate them to keep healthy diet. And also, ceramic has good mass-productivity. It is not so expensive and stylish plate.
Fresh couples eat foods with this plate every day. Therefore, they did not select just easy to handle cheap plastic, hard to use stylish wood, but selected ceramic.
Design Challenge: The big challenge was balancing two conflictive factors. For the fresh couples to succeed losing weight with their plate, 1. they can control their foods without conscious restriction, 2. they can enjoy eating as well. Because most of fresh couples are not keen on keeping healthy diet to sacrifice eating happily.
If the plate is separated into small sections for each food, it looks as if the plate forces the target to eating healthy. If the plate has just organic and aesthetic design, it does not have a healthcare function. Through try and error, the team got inspiration from pie chart which is the symbol of visualization of balance, and got over the challenge.
Research: They observed the tastes and behaviors of the target. And they did interviews to them too. As the result, they found their general problems that the target tends to eat unhealthily and get fat after the marriage. Because the fulfilled life with partner enhances the appetite. And one can’t resist eating as much as the other.
Fortunately, a wife has somewhat sense of health more than her husband generally. So she has encouraged him and herself to try losing weight for some times since their marriage. But the strict management can throw cold water on their newly-married life, and get difficulty to keep on it.
Inspiration: Most of fresh couples wish spending healthy and happy life together, but they have difficulty to practice it, especially in what they eat. Because too-managed food restricts their normal life, and they need to pay attention to calories all the time. As a result of these restrictions, they lost pleasure of eating foods. For their targets to keep the healthy diet positively, they try to solve the above problems with design.
Project Duration: Our design work started in March 2020 between London and Osaka, will finish in September 2020 in Osaka in Japan.
Operation Flow: All they need to do is very simple. They should just place foods and dishes on the plate. Here is the colorful pie chart of foods. It shows what food is sufficient and is not sufficient. Now, they wonder how much the ratio of each foods are. If there is a colorful food pie chart in front of them, today’s meal will be ideal.
Team Members: Jun Yamazaki
Takuya Osawa
Image Credits: Image #1: Photographer Takuya Osawa, Main image, 2020.
Image #2: Photographer Takuya Osawa, Colour Variations, 2020.
Image #3: Photographer Takuya Osawa, The detail part and texture explanation image, 2020
Image #4: Photographer Takuya Osawa, The image of plate filled with foods, 2020
Image #5: Photographer Jun Yamazaki, The usage scene Image, 2020
Video Credits: Cast Takuya Osawa and Reiri Osawa, Camera Operator Takuya Osawa and Jun Yamazaki, The short feature video, 2020