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Wenzhong Liquor Ionad Taithí by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Ionad Taithí by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.


Cré-umhaInteriúr· 2021

Wenzhong Liquor Ionad Taithí

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Verified Award Winner

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Colors

The Design

About Wenzhong Liquor Ionad Taithí

Is ionad taithí é Wenzhong Liquor atá tógtha laistigh de cheardlann drioglainne i Zunyi. Ceanglaíonn bealach cláir an bealach cuairteoirí agus nascann sé an halla ceardaíochta grúdaireachta, an halla cultúir chuideachta, cosán an stórais fíona, an beár lárnach agus an limistéar blaistithe. Treoraíonn ton dearg na cloiche áitiúla Danxia agus an tsorghum, an gráinne grúdaireachta, an scéim datha. Cruthaíonn stroighin, cruach agus cré shádhlta nua-aimseartha na dromchlaí inmheánacha, agus tá na hábhair seo frithsheasmhach do thine freisin. Tá creatlach bhunaidh na monarchan íseal, mar sin osclaíodh dara hurlár sa phríomhlimistéar chun airde agus láithreacht spásúil a bhaint amach.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Wenzhong Liquor Ionad Taithí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Wenzhong Liquor Ionad Taithí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Wenzhong Liquor Ionad Taithí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging
The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags
Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology
In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge
Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research
The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration
Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration
The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow
The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents
Copyrights belong to Hope Interior Design, 2020.
Team Members
Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits
Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.

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