Food in Nature Grianghrafadóireacht Bia by Duc Bui

Food in Nature Grianghrafadóireacht Bia by Duc Bui is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Grianghrafadóireachta Competition Category.

IarannGrianghrafadóireacht· 2021

Food in Nature Grianghrafadóireacht Bia

by Duc Bui

Client: FPDB Creative

Duais Iarainn A' Design Award Winner in Grianghrafadóireacht Category

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The Design

About Food in Nature Grianghrafadóireacht Bia

Is tionscadal grianghrafadóireachta bia é Food in Nature a cruthaíodh do bhialann bia mara i gCathair Ho Chi Minh, Vítneam. Léiríonn an tsraith miasa de bhiaclár nua sofaisticiúil, agus tugtar a leagan amach agus a scéal féin do gach mias. Nascann an coincheap bia leis an dúlra trí bhláthanna leochaileacha a thaispeáint ag fás as clocha tirime, radharc a chuireann marthanas agus fás in iúl. Cuirtear béim ar dhathanna beoga na mbláthanna agus ar chruthanna neamhghnácha na gcloch. Baineadh úsáid as solas saorga chun aithris a dhéanamh ar sholas a léirítear ón bhfarraige agus chun úire an bhia mara a chur in iúl.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Food in Nature Grianghrafadóireacht Bia Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Food in Nature Grianghrafadóireacht Bia ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Food in Nature Grianghrafadóireacht Bia as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
Dimensions & Packaging: Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
Tags: photography, food, seafood, nature, survival
Production Technology: Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
Design Challenge: The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
Research: How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
Inspiration: The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
Project Duration: The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
Operation Flow: Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
Team Members: Duc Bui & FPDB Creative
Image Credits: Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.