Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu by Mingbin Yang

Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2021

Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu

by Mingbin Yang

Client: Niuniu Western Food

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Colors

The Design

About Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu

Is léiriú istigh bialainne é Bia Iartharach Niuniu a chlúdaíonn 400 méadar cearnach. Cuireann an dearadh córas dathanna an bhranda i bhfeidhm go díreach laistigh den spás. Comhcheanglaítear oráiste, príomhdhath an bhranda, le liath talún agus gorm spéire a tarraingíodh ón dúlra. Léiríonn an pailéad dathanna meas ar an domhan nádúrtha trí chodarsnachtaí simplí amhairc. Úsáideann múrmhaisiú ar bhalla stríocanna leanbaí chun portráid teaghlaigh de charachtar an bhranda a chruthú. I measc na n-ábhar tá péint, miotal, cloch agus tíl. Forbraíodh an dearadh chun freastal ar bhuiséad tógála teoranta.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Niuniu Western Food Léirmhíniú Bia Iartharach Niuniu riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD