Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta by Huson

Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta by Huson is a highly esteemed winner of the very prestigious 2021 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2021

Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta

by Huson

Client: Beimu Home

Duais Cré-umha A' Design Award Winner in Interiúr Category

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The Design

About Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta

Téacs an Leabhair: Is é Beimu taobh istigh de shiopa suaitheanta i Dongguan, an tSín, a chlúdaíonn 800 méadar chearnach. Laghdaíonn an dearadh taispeántas na dtáirgí agus cuireann sé béim ar an spás féin, ionas go mbíonn cuairteoirí faoi dhraíocht ag carachtar an spáis inmheánaigh. Tá an éadan gearrtha ina bhlocanna dubha agus bána le línte simplí. In aice le lógó an bhranda, osclaítear fuinneog aonair de 3.3 méadar chearnach, ag cruthú radharc frithpháirteach idir an taobh istigh agus an taobh amuigh. Cruthaíonn dearg agus dubh pasáiste fadaithe a mhoillíonn gluaiseacht. Tugann táblaí agus cathaoireacha de mhéideanna éagsúla roinnt suíomhanna ar fáil le haghaidh cruinnithe, sosa agus comhrá.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Beimu Príomhfheidhm: Taobh Istigh de Shiopa Suaitheanta riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020