Lays Signature Eispéireas Branda Aníos by PepsiCo Design and Innovation

Lays Signature Eispéireas Branda Aníos by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Imeachtaí Competition Category.

ÓrImeacht· 2021

Lays Signature Eispéireas Branda Aníos

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Óir A' Design Award Winner in Imeacht Category

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Verified Award Winner

Verify Award Status for #118889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Eispéireas Branda Aníos

Is eispéireas branda aníos é Lays Signature a cruthaíodh timpeall ar bhrioscáin phrátaí. Cuirtear an t-eispéireas ar stáitse ag láithreacha sealadacha laistigh de mhiondíoltóirí eisiacha, áit a bhfeidhmíonn barra brioscán meascólaíochta mar stáitse beag. Féachann cuairteoirí ar léiriú beo ina gcruthaítear blasanna uathúla de láimh os a gcomhair. Athshamhlaíonn an fhormáid amharclannach ilchéadfach an bealach a ndáiltear, a mblaistear agus a roinntear brioscáin. Is é an aidhm atá leis teacht ar chustaiméirí níos óige a chuireann luach ar fhíor-eispéiris agus ar chomhroinnt shóisialta. Cuireadh an chéad chuid i láthair sa siopa ilranna Lane Crawford.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Lays Signature Eispéireas Branda Aníos Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Lays Signature Eispéireas Branda Aníos ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Lays Signature Eispéireas Branda Aníos mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release