Moose Piss Beochan Fógraíochta by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Scannán Competition Category.
ÓrScannán· 2021
Moose Piss Beochan Fógraíochta
by Bruno Cintra
Client: Hermoso Compadre
Duais Óir A' Design Award Winner in Scannán Category
Verified Award Winner
Verify Award Status for #119093The Design
About Moose Piss Beochan Fógraíochta
Is beochan fógraíochta é Moose Piss a cruthaíodh mar phríomhchuid d'fheachtas seolta beorach. Tá an bheochan 40 soicind ar fad, ritheann sí ag 12 fhráma in aghaidh an tsoicind agus táirgeadh í i dtaifeach 4K. Cuireadh líníocht láimhe le chéile le maisiú agus péinteáil dhigiteach, agus baineadh úsáid as bogearraí grafacha don chomhdhéanamh agus don eagarthóireacht fuaime. Roghnaíodh stíl neamhurramach ghreannmhar chun teacht le carachtar an bhranda beorach. Rinneadh athstíliú ar eilimintí nádúrtha chun domhan osréalaíoch a thógáil. Tá an bheochan beartaithe le haghaidh físeáin ar líne agus ardáin meán sóisialta.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Moose Piss Beochan Fógraíochta Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Moose Piss Beochan Fógraíochta ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Moose Piss Beochan Fógraíochta mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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