RingCentral Message Video Phone Dearadh Gluaiseachta by Not Real is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dearadh Scannán Competition Category.
AirgeadScannán· 2021
RingCentral Message Video Phone Dearadh Gluaiseachta
by Not Real
Client: RingCentral
Duais Airgid A' Design Award Winner in Scannán Category
Verified Award Winner
Verify Award Status for #119618The Design
About RingCentral Message Video Phone Dearadh Gluaiseachta
Is é RingCentral an t-ardán cumarsáide gnó #1, ag tabhairt gach duine agus gach rud le chéile chun obair a dhéanamh. D'fhorbair NotReal físeán forbhreathnaithe chun gach rud is féidir leis an aip chumhachtach seo a dhéanamh a thaispeáint, ionas gur féidir le breathnóirí léargas a fháil ar cé chomh leathan agus cé chomh hiomlán is atá an táirge seo i ndáiríre. Tá comhsheasmhacht trí dhomhan ann: Réalaíoch, an dearcadh úsáideora a thaispeántar trí chásanna oibre réalaíocha. Digiteach, múnlaithe ag comhéadain úsáideora dí-struchtúrtha a chuireann béim ar ghnéithe sonracha den aip. Agus Teibí, chun feidhmiúlacht ghinearálta a thuairisciú. Ar fud an fhíseáin, tá foireann ann ag cruthú táirge tríd an aip.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh RingCentral Message Video Phone Dearadh Gluaiseachta Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh RingCentral Message Video Phone Dearadh Gluaiseachta ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh RingCentral Message Video Phone Dearadh Gluaiseachta a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Dimensions & Packaging
- 1920 pixels x 1080 pixels at 24 frames per second
- Tags
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- Production Technology
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Design Challenge
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Research
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Inspiration
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Project Duration
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Operation Flow
- It's a video with no interaction or special operative instructions. Just hit Play!
- Team Members
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - Image Credits
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
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