Aurum Pacáistiú Duilleog Óir by LLAB Design Ltd

Aurum Pacáistiú Duilleog Óir by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 Duais Óir A' Design Award in Dearadh Só Competition Category.

ÓrSó· 2021

Aurum Pacáistiú Duilleog Óir

by LLAB Design Ltd

Client: Aurum

Duais Óir A' Design Award Winner in Só Category

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Verified Award Winner

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Colors

The Design

About Aurum Pacáistiú Duilleog Óir

Is bosca bronntanais é Aurum atá deartha le haghaidh duilleog óir inite. Cuireann an pacáistiú amhábhar i láthair mar tháirge miondíola den scoth. Tagraíonn struchtúr an bhosca do phacáistiú seodra. Séalaíonn pláta miotail órga anóidithe leis an ainm branda greanta air an bosca agus feidhmíonn sé mar ghlas maighnéadach. Cruthaíonn páipéar uigeach, stampáil scragaill óir agus UV spota an dromchla seachtrach. Coinníonn ribín sa tsraith uachtarach pionsúirín saincheaptha, ionas gur féidir an duilleog óir an-éadrom a phiocadh suas go héasca. Cosnaíonn bileog thréshoilseach an duilleog óir thíos. Tomhaiseann an bosca 88 faoi 90 faoi 65 milliméadar.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Aurum Pacáistiú Duilleog Óir Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Aurum Pacáistiú Duilleog Óir ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Aurum Pacáistiú Duilleog Óir mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau