Ór Comhéadan · 2021
MG iSmart Comhéadan Córais Faisnéise agus Siamsaíochta
by Star
- Duais Óir A' Design Award 2021 in Comhéadan
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Comhéadan Córais Faisnéise agus Siamsaíochta
Is comhéadan córais faisnéise agus siamsaíochta é MG iSmart a dearadh do charranna de chuid an bhranda MG. Tacaíonn an comhéadan le rolladh amach margaidh nua le réiteach saincheaptha atá bunaithe ar nascacht, pointí teagmhála digiteacha agus cúntóirí cliste. Threoraigh seisiúin taighde agus smaointeoireachta le foireann an bhranda agus le custaiméirí sna spriocmhargaí sreabha an úsáideora. Rinneadh fréamhshamhlú ar thrí choincheap idirghníomhaíochta, agus tástáladh sé threo amhairc sular roghnaíodh treo deiridh amháin agus sular forbraíodh go mion é. Tá feithiclí atá feistithe le MG iSmart ar na bóithre san India agus sa Téalainn.
About the Duais Óir A' Design Award
Bhuaigh an dearadh MG iSmart Comhéadan Córais Faisnéise agus Siamsaíochta Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh MG iSmart Comhéadan Córais Faisnéise agus Siamsaíochta ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh MG iSmart Comhéadan Córais Faisnéise agus Siamsaíochta mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
