Dyonisus Bainistíocht Cabhlaigh Lóistíochta by Juthamas Vadhanapanich

Dyonisus Bainistíocht Cabhlaigh Lóistíochta by Juthamas Vadhanapanich is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Comhéadain Competition Category.

IarannComhéadan· 2021

Dyonisus Bainistíocht Cabhlaigh Lóistíochta

by Juthamas Vadhanapanich

Client: Independent Muffin Limited Partnership

Duais Iarainn A' Design Award Winner in Comhéadan Category

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Verified Award Winner

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The Design

About Dyonisus Bainistíocht Cabhlaigh Lóistíochta

Ag baint úsáide as próiseas bunaithe ar shonraí an úsáideora chun a uathúlacht álainn a chinntiú, ag freagairt do riachtanais fholaithe na n-úsáideoirí, an caighdeán inrochtaineachta a chomhlíonadh, agus cairdiúil do mhéar. Reáchtáladh ceardlanna smaoineamh dearaidh agus taighde úsáideoirí lena chinntiú go mbeidh Dyonisus inmhianaithe ag spriocúsáideoirí, inmharthana do ghnólachtaí, agus indéanta go teicniúil. Dúshláin don dearthóra is ea dearadh a smaoineamh le réitigh a fhreagraíonn do na spriocúsáideoirí éagsúla' riachtanais, esp. úinéirí agus tiománaithe a chinntiú go bhfuil taithí mhaith úsáideora á seachadadh aige do cibé duine a úsáideann Dyonisus. Forbraíodh, tástáladh agus feabhsaíodh fréamhshamhail go dtí an deireadh.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Dyonisus Bainistíocht Cabhlaigh Lóistíochta Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Dyonisus Bainistíocht Cabhlaigh Lóistíochta ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Dyonisus Bainistíocht Cabhlaigh Lóistíochta as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dyonisus is Thai National smart logistic fleet single management platform for B2B2C that will enable users to reserve, track, trace, manage and monitor their deliveries and consignments. Data-Driven UX design is the main distinguish of this design from the others as it is derived from user research. The UI design is another differentiation, not just the beauty but considered also standard of accessibility, finger friendly. Together, its UX and UI design will deliver best experience to the users.
Dimensions & Packaging: This application is designed to fit iOS and Android operating system in any screen sizes.
Tags: Dyonisus, Logistic fleets, User Experience, User Interface, Interaction design
Production Technology: Dyonisus is a human-centric data driven logistic fleet single management platform. It is building on cloud technology using API and react native that will fit any mobile devices to offer convenience and best experience to all the users.
Design Challenge: The most challenge I faced for designing Dyonisus is accessing the key informants who are the owners and operators of the logistic fleets in Thailand as well as having a discuss with men in authorities to obtain government support as the officers are sometime do not really understand how to build and operate the platform to make a business sustainable.
Research: Prior to UX and UI design, I conducted user research using design thinking to empathize, define and ideate solutions with logistic operators, business customers and individual consumers. After understanding their pain points and ideate solutions, prototype was built to qualitatively test with a few target users to ensure that design flows and interactions are matched their needs and they are willing to adopt this new platform.
Inspiration: Road transportation is the largest logistic connection for Thailand and ASEAN and China, yet about 90 percent of logistic fleets are SMEs, they are suffering with limited market reach as there is no marketplace for small logistics companies to publicly build awareness. Operating costs are higher, not very well managed compared to the larger enterprises. Developing Dyonisus to become the national smart logistics fleet management platform is a challenge yet a greener and smarter solution.
Project Duration: The Design has started since February 2021 in Bangkok, Thailand and development to be finished within 12 months (design and coding). After launching, the platform will firstly be used as a national logistic infrastructure for Thailand and then will be expanding to serve the ASEAN and China road logistic networks. It is planning to be continuously improve to ensure that it is address and deliver the best user experience to the users as well as deliver the most effective way of manage their logistic demands and transactions.
Operation Flow: Dyonisus is developing to be a smart logistic fleet e-marketplace that enable operators to connect with each others as well as their customers and helps managing their vehicles to be more efficient and effective in terms of saving operating costs as well as Realtime track, trace and monitor their vehicles, containers and products.
Image Credits: Paid cover truck photo from iStockPhotoStock.Com - Credit grandriver, License free on Han Chenxu's truck photo from unsplash.com.