L’Amour Red Packet Boxset Paicéad Dearg by Alex King

L’Amour Red Packet Boxset Paicéad Dearg by Alex King is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dearadh Earraí Bronntanais Competition Category.

IarannEarraí Bronntanais· 2021

L’Amour Red Packet Boxset Paicéad Dearg

by Alex King

Client: A&J Design

Duais Iarainn A' Design Award Winner in Earraí Bronntanais Category

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Colors

The Design

About L’Amour Red Packet Boxset Paicéad Dearg

Tá 16 phaicéad dearg sa tacar bosca bronntanais seo le ádh agus iomlánacht sa saol a léiriú. Is féidir le ceannaithe roghnú as 26 dearadh éagsúla agus meascán "A" go dtí "Z" de réir céadlitreacha agus riachtanais phearsanta. Tugann bronntanas pearsantaithe mothú uathúlachta do dhaoine agus tá sé foirfe chun teagmháil phearsanta a chruthú dóibh féin agus do na daoine is ansa leo. Dírithe ar dhaoine pósta den mheánaicme a bhfuil sé ar intinn acu paicéid dhearga pearsanta a roghnú agus iad a thabhairt do pháistí le dea-ghuí.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh L’Amour Red Packet Boxset Paicéad Dearg Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh L’Amour Red Packet Boxset Paicéad Dearg ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh L’Amour Red Packet Boxset Paicéad Dearg as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King