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Smart City Dearadh Taispeántais by Michele Berdugo
Smart City Dearadh Taispeántais by Michele Berdugo
Smart City Dearadh Taispeántais by Michele Berdugo
Smart City Dearadh Taispeántais by Michele Berdugo
Smart City Dearadh Taispeántais by Michele Berdugo

Ór Interiúr · 2021

Smart City Dearadh Taispeántais

by Michele Berdugo

  • Duais Óir A' Design Award 2021 in Interiúr
  • CLIENT: Promarket Group
  • Estimated Number of Design Views: 34,170
  • Verification code E4CEA06CDF · Verify this award
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About Smart City Dearadh Taispeántais

Is dearadh taispeántais é Smart City a cruthaíodh do thaispeántas agus comhdháil idirnáisiúnta um nuálaíocht chathrach a reáchtáladh in Tel Aviv, Iosrael. Clúdaíonn an dearadh 3000 méadar cearnach agus áirítear ann halla clárúcháin, tolglann VIP, seomraí cruinnithe gnó, stáitsí comhdhála agus ionad mórfhéile. Tá an coincheap bunaithe ar chathair ingearach ag éirí os cionn domhan atá ag éirí níos uirbí i gcónaí. Tá na heilimintí crochta agus geoiméadracha déanta as alúmanam, pleicsighloine agus mogalra chun an meáchan a choinneáil íseal. Cuireann cairpéid phriontáilte, boscaí solais agus suiteálacha glasra an suíomh i gcrích.

About the Duais Óir A' Design Award

Bhuaigh an dearadh Smart City Dearadh Taispeántais Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Smart City Dearadh Taispeántais ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Smart City Dearadh Taispeántais mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Press Kit

Unique Properties
The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
Dimensions & Packaging
Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects.
Tags
fair, exhibition, installation, designer, organizer, smartcity, trade
Production Technology
In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
Design Challenge
The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
Research
The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
Inspiration
Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
Project Duration
The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
Operation Flow
The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall.
Image Credits
Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020

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