NewForm Spás Taispeántais by Huainan Jia and Jian Zhu

NewForm Spás Taispeántais by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Interiúir Competition Category.

AirgeadInteriúr· 2022

NewForm Spás Taispeántais

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Duais Airgid A' Design Award Winner in Interiúr Category

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Colors

The Design

About NewForm Spás Taispeántais

Is spás istigh seomra taispeántais é NewForm do bhranda táirgí seomra folctha Iodálach, a chlúdaíonn 224 méadar cearnach in Shanghai. Leanann an dearadh smaoineamh an bhranda maidir le bunús sa nádúr. Tá an plean agus bealach na gcuairteoirí bunaithe ar mhalartú idir solas agus dorchadas, a roinneann an siopa i roinnt spásanna nasctha. Tá suiteáil ealaíne crochta ar a dtugtar Damhsa an Uisce i seomra ciorclach, a bhfuil cuma braon uisce air faoi na soilse. Cruthaíonn fuinneog bheag stuach le bambú Síneach fráma timpeall ar thírdhreach beo. Reáchtálann balla glas dorcha agus plandaí glasa tríd an gceantar gailearaí, áit a dtaispeántar táirgí i suíomhanna éagsúla.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh NewForm Spás Taispeántais Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh NewForm Spás Taispeántais ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh NewForm Spás Taispeántais a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.