Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe by Akkshit Khattar

Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Táirge Inbhuanaithe Competition Category.

Cré-umhaTáirge Inbhuanaithe· 2022

Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe

by Akkshit Khattar

Duais Cré-umha A' Design Award Winner in Táirge Inbhuanaithe Category

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The Design

About Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe

Is córas pacáistíochta bia inbhuanaithe é Doaba Dhaba a dearadh do chistin scamaill san India. Pacáiltear na miasa príomhúla i handis, potaí créafóige a dhéantar de lámh ag ceardaithe áitiúla, iad dúnta le clár créafóige agus lipéad ceangailte timpeall ar mhuineál an phota. Fillítear builíní tanaí cosúil le rotis agus naans i nduilleoga bananaí úrghearrtha a cheanglaítear le snáithe siúit. Cuirtear an dá earra ansin i mála déanta as páipéar athchúrsáilte. Is inbhithdhíghrádaithe iad na hábhair agus tagann siad in ionad plaisteach aon-úsáide. Déantar seachadtaí le feithiclí leictreacha chun an lorg carbóin a laghdú.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Doaba Dhaba Pacáistíocht Bhia Inbhuanaithe riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.