Roi Re Príomhfheidhm: Léaráid by Poovakorn Watcharaphongphiphat

Roi Re Príomhfheidhm: Léaráid by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dearadh Sóisialta Competition Category.

IarannSóisialta· 2022

Roi Re Príomhfheidhm: Léaráid

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

Duais Iarainn A' Design Award Winner in Sóisialta Category

25,621

Verified Award Winner

Verify Award Status for #127338

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roi Re Príomhfheidhm: Léaráid

Téacs an Leabhair: Is suíomh gréasáin taispeántais ar líne é Roi Re a dhíríonn ar scéalta faoi dhíoltóirí sráide de sheanstíl na Téalainne nach mbíonn le fáil go minic sa lá atá inniu ann. Is é an aidhm atá leis ná meas agus feasacht a chothú i measc na nglún óg i leith chultúr na Téalainne trí iniúchadh a dhéanamh ar na gníomhaíochtaí neamhchoitianta seo a bhaineann le díol sráide de sheanstíl. Cuireann Roi Re eolas, faisnéis agus uirlisí ar fáil trí úsáid a bhaint as sraith uathúil agus mhealltach léaráidí.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Roi Re Príomhfheidhm: Léaráid Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Roi Re Príomhfheidhm: Léaráid ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Roi Re Príomhfheidhm: Léaráid as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.