Bay Siopa Miondíola Cosmaidí le SIG Design

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Bay Siopa Miondíola Cosmaidí le SIG Design.

IarannInteriúr· 2022

Bay Siopa Miondíola Cosmaidí

le SIG Design

Cliant: Sephora

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Interiúr

10,434

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #127738

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Bay Siopa Miondíola Cosmaidí

Baineadh úsáid as stripes íocónacha dubh agus bán Sephora mar fhócas amhairc chun sreabhadh daoine a threorú agus chun eispéireas níos fearr a thabhairt do thomhaltóirí. Cruthaíonn an seachmaill optúla agus comhdhéanamh líneach na dtonnta bá Sephora, rud a fhágann go bhfuil taithí amhairc eile ann. Leathnaítear na línte ar na colúin dhubh agus bhána go dtí an taobh istigh den spás, rud a chruthaíonn treoir amhairc nádúrtha.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Bay Siopa Miondíola Cosmaidí Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Bay Siopa Miondíola Cosmaidí ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Bay Siopa Miondíola Cosmaidí as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Toisí & Pacáistiú: The project space is 424 ㎡.
Clibeanna: cosmetics retail space, bay, stripes, consuming experience
Teicneolaíocht Táirgthe: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Dúshlán Deartha: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Taighde: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspioráid: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Fad an Tionscadail: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Sreabhadh Oibríochta: /
Baill Foirne: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Creidiúintí Íomhá: Image #1-image #5 Photographer ：Lerong Huang