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Fantasy Factory Siopa Miondíola by SIG Design

Fantasy Factory Siopa Miondíola by SIG Design is a highly esteemed winner of the very prestigious 2022 Duais Óir A' Design Award in Dearadh Interiúir Competition Category.


ÓrInteriúr· 2022

Fantasy Factory Siopa Miondíola

by SIG Design

Client: Nayuki

Duais Óir A' Design Award Winner in Interiúr Category

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Verified Award Winner

Verify Award Status for #127744

Colors

The Design

About Fantasy Factory Siopa Miondíola

Comhtháthaíonn an mhonarcha fantaisíochta le bácáil ar an láthair mar chroíphointe díola, earnálacha tae, miondíola, bronntanais IP, agus barra chun siopa monarcha ilfheidhmeach a chruthú. Baineadh an coincheap dearaidh FTY as Factory. Seasann F do Fair. Le haghaidh sreabhadh mór daoine agus catagóirí táirgí saibhir, bhí an spás plánáilte ar bhealach margaidh. Seasann T do Am. Baintear dath an tsiopa as athruithe datha na spéire, rud a thugann le tuiscint athruithe ama an lae. Tagraíonn Y duit (custaiméirí). Déantar an Tú difriúil sa scáthán a shíneadh go dtí an gléas idirghníomhach iltoiseach.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Fantasy Factory Siopa Miondíola Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fantasy Factory Siopa Miondíola ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Fantasy Factory Siopa Miondíola mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging
Project area is 1100m²
Tags
multifunctional space, factory store, retail, fair, baking
Production Technology
Many market research was carried out about target market and similar retail stores.
Design Challenge
a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research
Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration
The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration
The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members
Creative director:Ray Lee
Interior design:Jiajia Wu
Rendering:yinhui Gu, Hongrong Zhang
Project management:Jing Lee
Image Credits
Image#1-Image#5 photographer: Nayuki, 2019

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