Blue Frog Barra Agus Bialann le SIG Design

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Iarainn A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Blue Frog Barra Agus Bialann le SIG Design.

IarannInteriúr· 2022

Blue Frog Barra Agus Bialann

le SIG Design

Cliant: Blue Frog

Buaiteoir an ghradaim Duais Iarainn A' Design Award sa Chatagóir Interiúr

19,745

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #127951

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Blue Frog Barra Agus Bialann

Soláthraíonn Blue Frog bia grilled agus mhanglaim. Tá an dearadh ag teastáil chun gnéithe cultúrtha nua-aimseartha Mheiriceá a thaispeáint. Chun spás oscailte agus saor a chruthú chun freastal ar chásanna sóisialta éagsúla, ansin is féidir le tomhaltóirí eispéireas taitneamhach itheacháin. Tugann an cultúr uathúil 100 shots spleodar agus dúshlán do chustaiméirí. Dá bhrí sin, is é an barra an t-ionad amhairc chun excitement a tharchur chuig an spás ar fad. Glactar le hábhair éagsúla, cruthanna ilchisealacha agus maisiú ealaíne chun spás ardcháilíochta a chruthú.

An Aitheantas

Maidir leis an Duais Iarainn A' Design Award

Bhuaigh an dearadh Blue Frog Barra Agus Bialann Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Blue Frog Barra Agus Bialann ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Blue Frog Barra Agus Bialann as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Toisí & Pacáistiú: The project area is 404 sqm.
Clibeanna: restaurant, bar, Modern American, artworks
Teicneolaíocht Táirgthe: Desktop research and on-site market research.
Dúshlán Deartha: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Taighde: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspioráid: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Fad an Tionscadail: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Sreabhadh Oibríochta: /
Baill Foirne: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Creidiúintí Íomhá: Image #1-#5 photographer: Nick Sing