Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Sóisialta é an dearadh Whoatemytofu Cló le Yuntong Sun.

Cré-umhaSóisialta· 2022

Whoatemytofu Cló

le Yuntong Sun

Cliant: Yuntong Sun

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Sóisialta

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #127987

Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Whoatemytofu Cló

Is tionscadal dearaidh sóisialta é Whoatemytofu atá tógtha timpeall ar chló foinse oscailte darbh ainm The Tofu Type. Tagraíonn an t-ainm do sheanfhocal Síneach a úsáideann ithe tofú mar mheafar don chiapadh gnéasach. Múnlaíodh na cruthanna litreacha de réir phróiseas gearradh an tofú, agus meabhraíonn na spásanna diúltacha an t-ábhar gearrtha. Áirítear leis an tionscadal freisin sraith póstaer agus coincheap suímh ghréasáin. Is féidir le cuairteoirí focail ghortaitheacha a chuala siad le linn ciapadh a chur isteach agus póstaer a fháil lena roinnt ar na meáin shóisialta le haischlib. Is féidir an cló a íoslódáil saor in aisce. Is é an aidhm guth agus mothú aontachta a thabhairt d'íospartaigh.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Whoatemytofu Cló Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Whoatemytofu Cló ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Whoatemytofu Cló riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Toisí & Pacáistiú: Poster, 1350px*1080px
Clibeanna: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Teicneolaíocht Táirgthe: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Dúshlán Deartha: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Taighde: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspioráid: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Fad an Tionscadail: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Sreabhadh Oibríochta: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.