Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Scannán é an dearadh Future of Banking Grafaicí Tairiscinte Míniúcháin le Moree Wu.
AirgeadScannán· 2022
Future of Banking Grafaicí Tairiscinte Míniúcháin
le Moree Wu
Cliant: Julius Baer
Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Scannán
Buaiteoir Gradaim Fíoraithe
Fíoraigh Stádas Gradaim do #128313An Dearadh
Maidir le Future of Banking Grafaicí Tairiscinte Míniúcháin
Chruthaigh Ms Wu an físeán seo do Julius Baer chun modh oibre a dtáirge digiteach nua a mhíniú dá n-infheisteoir ionchasach. Ó choincheapadh, clár scéil, dearadh frámaí stíle go beochan, rinne sí amach conas an difríocht idir sreabhadh oibre trom, digitiú agus ré nua a shamhlú. Chuir sí meafair amhairc leis chun uathúlacht a mhéadú. Baineadh úsáid as smaointeoireacht chruthaitheach agus as teicníochtaí chun físeán a chruthú a raibh scéal soiléir ann agus a raibh spéiseanna amhairc ann. Léirigh an físeán seo an todhchaí álainn a thabharfaidh an táirge digiteach nua.
An Aitheantas
Maidir leis an Duais Airgid A' Design Award
Bhuaigh an dearadh Future of Banking Grafaicí Tairiscinte Míniúcháin Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Future of Banking Grafaicí Tairiscinte Míniúcháin ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Future of Banking Grafaicí Tairiscinte Míniúcháin a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Taobh Thiar den Dearadh
Pacáiste Preasa
Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.
- Airíonna Uathúla
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Toisí & Pacáistiú
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Clibeanna
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Teicneolaíocht Táirgthe
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Dúshlán Deartha
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Taighde
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Inspioráid
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Fad an Tionscadail
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Sreabhadh Oibríochta
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Baill Foirne
- Moree Wu
- Creidiúintí Íomhá
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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