Amaro Siopa Stíl Mhaireachtála le Leticia Nobell

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Airgid A' Design Award sa Chatagóir Comórtais Dearadh Interiúir é an dearadh Amaro Siopa Stíl Mhaireachtála le Leticia Nobell.

AirgeadInteriúr· 2022

Amaro Siopa Stíl Mhaireachtála

le Leticia Nobell

Cliant: Amaro

Buaiteoir an ghradaim Duais Airgid A' Design Award sa Chatagóir Interiúr

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #131705

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Amaro Siopa Stíl Mhaireachtála

Léiríonn na siopaí fisiceacha Amaro nua branda stíl mhaireachtála ceann scríbe, ag nascadh mná le faisean, dearadh, teicneolaíocht, áilleacht agus folláine i gcatagóirí éagsúla laistigh de leagan amach sreabhach. Spreag cuair agus línte baininscneach bean, simplíocht na n-amhábhar agus comhtháthú an dúlra an dearadh seo, áit a mbeidh fáilte roimh an gcliant agus go gcuirfí siamsaíocht air i spás atá, ag an am céanna, íostach agus saibhir, ardteicneolaíochta agus cluthar, nua-aimseartha agus te, ag iompú codarsnacha isteach.

An Aitheantas

Maidir leis an Duais Airgid A' Design Award

Bhuaigh an dearadh Amaro Siopa Stíl Mhaireachtála Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Amaro Siopa Stíl Mhaireachtála ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Amaro Siopa Stíl Mhaireachtála a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Toisí & Pacáistiú: Total floor area is 1300 square meters
Clibeanna: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teicneolaíocht Táirgthe: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dúshlán Deartha: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Taighde: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspioráid: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Fad an Tionscadail: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Sreabhadh Oibríochta: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Baill Foirne: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Creidiúintí Íomhá: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso