Chick Coin Feidhm Bhunúsach: Fógra Beoite by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Scannán Competition Category.
Cré-umhaScannán· 2022
Chick Coin Feidhm Bhunúsach: Fógra Beoite
Client: JP SPACE Studio
Duais Cré-umha A' Design Award Winner in Scannán Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin Feidhm Bhunúsach: Fógra Beoite
Téacs Leabhair: Is fógra beoite é Chick Coin a rinneadh do ardán meaitseála post páirtaimseartha do mhic léinn sa Téaváin. Ritheann an scannán ar feadh daichead soicind i lánardghléine ag ceithre fhráma is fiche sa soicind. Feiceann beirt charachtar branda na deacrachtaí airgeadais atá roimh mhic léinn ar taispeáint ar scáileán teilifíse. Ansin, tugann sliotán draíochtúil boinn na carachtair isteach i saol gan chúram atá lán de shult, agus athraíonn an fíorshaol dá réir. Cuireann an beochan tarraingt láimhe le maisíocht dhigiteach agus bogearraí comhshuite. Tá sé mar aidhm ag an bplota greannmhar agus na maisíochtaí amhairc an branda a nascadh le lucht féachana óg.
The Recognition
About the Duais Cré-umha A' Design Award
Bhuaigh an dearadh Chick Coin Feidhm Bhunúsach: Fógra Beoite Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Chick Coin Feidhm Bhunúsach: Fógra Beoite ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Chick Coin Feidhm Bhunúsach: Fógra Beoite riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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