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Science as an Emotional Trend Scáileán Fáilte le Liubov Maximenkova

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2022 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Science as an Emotional Trend Scáileán Fáilte le Liubov Maximenkova.


Cré-umhaSoghluaiste· 2022

Science as an Emotional Trend Scáileán Fáilte

le Liubov Maximenkova

Cliant: Sber

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Soghluaiste

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Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #134986

Dathanna

An Dearadh

Maidir le Science as an Emotional Trend Scáileán Fáilte

Is sraith scáileán fáilte í an Eolaíocht mar Threocht Mhothúchánach a cruthaíodh in 2021 don fheidhmchlár soghluaiste Sberbank Online. Tá an tsraith tiomnaithe do Bhliain na hEolaíochta agus na Teicneolaíochta sa Rúis. Tá trí théama san áireamh: Faoin bhFarraige, Tríd an Micreascóp, agus Líonra Néarach. Léiríonn Faoin bhFarraige grianghraif a ghlac bitheolaithe muirí. Taispeánann Tríd an Micreascóp rudaí aitheanta a taifeadadh le micreaghrianghrafadóireacht agus macraghrianghrafadóireacht. Taispeánann Líonra Néarach íomhánna a ghin an intleacht shaorga. Is é an aidhm ná mothúchán agus eolas a chomhcheangal.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Science as an Emotional Trend Scáileán Fáilte Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Science as an Emotional Trend Scáileán Fáilte ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Science as an Emotional Trend Scáileán Fáilte riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla
We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Toisí & Pacáistiú
Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Clibeanna
#Digital Banking, #Personalization, #Emotional Design, #app.
Teicneolaíocht Táirgthe
Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Taighde
— The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspioráid
The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Fad an Tionscadail
In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Sreabhadh Oibríochta
There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Baill Foirne
SberBank Online team
Creidiúintí Íomhá
Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.

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