Vessi Animation Íomháphlé Táirge by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dearadh Scannán Competition Category.
AirgeadScannán· 2022
Vessi Animation Íomháphlé Táirge
Client: Morgan Studio
Duais Airgid A' Design Award Winner in Scannán Category
Verified Award Winner
Verify Award Status for #136048The Design
About Vessi Animation Íomháphlé Táirge
Is beochan phromóisin é Vessi Animation a cruthaíodh do bhuatais. Cuireann an bheochan an táirge i láthair trí ghnéithe amhairc nádúrtha a nascann an coisbheart le stíl mhaireachtála an chustaiméara. Baineann uisce le gnéithe na buataise, agus tugann na scamaill éadroime le fios. Rinneadh múnlú ar an mbuatais le teicnící dromchla crua i 3ds Max, ag baint úsáide as grianghraif mar thagairt, agus cuireadh uigeachtaí leathair i bhfeidhm. Rinneadh an rindreáil le Redshift agus na hionsamhlúcháin le Houdini. Baineadh úsáid as an mbeochan ar shuíomh gréasáin an táirge agus ar na meáin shóisialta, gan aon téacs míniúcháin.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Vessi Animation Íomháphlé Táirge Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Vessi Animation Íomháphlé Táirge ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Vessi Animation Íomháphlé Táirge a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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