Y3 Neue Bróg Reatha Treadmill by Refaeli Ma

Y3 Neue Bróg Reatha Treadmill by Refaeli Ma is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Coisbhirt Competition Category.

Cré-umhaCoisbheart· 2022

Y3 Neue Bróg Reatha Treadmill

by Refaeli Ma

Client: Refaeli Yaofei Ma

Duais Cré-umha A' Design Award Winner in Coisbheart Category

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The Design

About Y3 Neue Bróg Reatha Treadmill

Briseann an Y-3 Neue le traidisiún i bhfoirm agus i bhfeidhm araon. Feistithe le glóthach Comhionann chun cinn agus ligamáin shaorga, tabhair do chompord agus tú ag freastal ar do riachtanais aeistéitiúla athleisure. Cuidíonn Y-3 Neue le rádala idirghníomhú leis na bróga níos fearr ná riamh. Comhoibríonn píosa snáithín carbóin leis an ligament saorga ag tosú ón taobh cliathánach bun, ag dul suas ar fud an insteps ansin ag scaradh ina dhá threoir. Oibríonn an dá phíosa le chéile chun sÚil an rádala a choinneáil i gceart agus chun casadh neamhghnácha an rúitín a chosc le linn an rith.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Y3 Neue Bróg Reatha Treadmill Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Y3 Neue Bróg Reatha Treadmill ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Y3 Neue Bróg Reatha Treadmill riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Y-3 Neue breaks with tradition in both form and function.
Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs.
Dimensions & Packaging: Prototype: Men size 10 (10 11/16)
Tags: footwear design, y-3, blue, gym, treadmills, keyshot, solidworks, sewing, running, user research, trend research, design strategy, concept development, creative thinking, cmf design, market reasearch
Production Technology: Equal Gel; Y - Artificial Ligament; a layer of carbon fiber on top of the insole; Hand made upper with leather and breathable mesh; 3D cast outsole with tracking pattern
Design Challenge: Identifying the needs of each runner can be very difficult. Treadmill injury to the knee is a very complex process, during which there are many uncontrollable factors. I spend a lot of time studying anatomy knowledge. Prototype production and testing is another difficulty. Model-making methods include vacuum Form, 3D Printing & Casting, hand Sewing, and Clay Modeling.
Research: Expert Interview: Orthopaedic Doctor from Peking University Third Hospital; Owner of Makerfit Studio; Trainer of Makerfit Studio; Sales Assistant Nike; Sales Assistant of Run With Us; 3 Professional Trainer and 15 Runners
Inspiration: Treadmills provide a simple, effective aerobic workout. A staple of commercial gyms, treadmills have also become one of the most popular exercise equipment machines. Most people go to the gym in order is to maintain a healthy lifestyle through exercise. Another reason is to lose weight and transition into a healthy lifestyle. Some people find a community at the gym, and they value the social interactions they have there.
Project Duration: The project started in 2018 and finished in 2020 (Los Angeles).
Operation Flow: Y-3 Neue helps runner interacts with the shoes better than ever. A layer of carbon fiber cooperates with the artificial ligament started from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running. The ergonomic curve of the insole would provide extra support for the arch. While heel landing on the treadmill surface, the impact pushes the gel extending to the medial side to prevent overpronation.
Patents: Pending
Team Members: Lead/Sole Designer: Refaeli Yaofei Ma
Image Credits: Refaeli Yaofei Ma