Foodie Feidhmchlár Moltóireachta Bialainne by Tianyi Qi

Foodie Feidhmchlár Moltóireachta Bialainne by Tianyi Qi is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Soghluaiste Competition Category.

Cré-umhaSoghluaiste· 2022

Foodie Feidhmchlár Moltóireachta Bialainne

by Tianyi Qi

Client: Tianyi Qi

Duais Cré-umha A' Design Award Winner in Soghluaiste Category

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The Design

About Foodie Feidhmchlár Moltóireachta Bialainne

Is feidhmchlár soghluaiste é Foodie a dearadh chun cabhrú le daoine bialanna a aimsiú trí mholtaí ó chairde. De ghnáth bíonn roinnt sainroghanna bia ar siúl i gcomhráite as líne, agus bogann Foodie an malartú sin chuig ardán digiteach le húsáid ag am agus in áit ar bith. Taispeánann an scáileán Cairde nuashonruithe agus liostaí a chruthaigh cairde. Ceadaíonn an scáileán Mo Liostaí d'úsáideoirí bialanna sábháilte a bhainistiú agus iad a scagadh de réir cineáil. Tacaíonn an scáileán Léarscáil le cuardach a dhéanamh ar bhialanna in aice láithreacha nó timpeall ar shuíomh roghnaithe. Tá Foodie forbartha do ghléasanna iOS.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Foodie Feidhmchlár Moltóireachta Bialainne Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Foodie Feidhmchlár Moltóireachta Bialainne ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Foodie Feidhmchlár Moltóireachta Bialainne riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Foodie is a mobile app that aims to leverage the action of sharing personal preference with one's social circle, which happens mostly in offline settings, to a digital platform. This transformation allows this information-sharing process to expand beyond limited scenarios so users can create content and access information whenever and wherever they need it.
Dimensions & Packaging: The app is designed for iOS systems.
Tags: Social, Restaurant, Food, Application, Recommendation
Production Technology: The app requires a strong search engine, map and navigation service, and restaurant database to be functional.
Design Challenge: Why do users use this service when there are already other popular information sources/services existing around? Which was the major challenge I was facing at the beginning stage of the project. The research was designed and planned to answer this question.
Research: I interviewed 10 participants between 20–40, all of them are Yelp or Google users. Participants were asked to arrange the cards with information sources to show how frequently they use and how much they trust each of them. The 3 major research questions are:
1. How and when do people use each information source to find restaurants?
2. What do people trust about each information source?
3. How do people recommend restaurants to their social circle?

The results showed that social circle is the most trusted and the 2nd most used information source when participants are looking for restaurant recommendations. This insight validated the foundation of the project: even though modern technologies have played an important role in helping people find restaurants, people still get recommendations from their friends. From the research, I also learned the requirements participants have on a restaurant's recommendation service and the data gathered from the research was used in persona creation.
Inspiration: As a foodie living in New York City, I have been enjoying using apps like Yelp and Google to find restaurants, especially those that provide ethnic food that I have never tried before. However, I noticed that even though those apps are backed with big data, I trust my friends more in terms of finding restaurants. This experience makes me curious about this totally different mechanism of trust: How might we help people find restaurants from their friends' recommendations?
Project Duration: The project started in August 2019 and finished in January 2020, in New York City.
Operation Flow: On the "Friends" screen, a user will see new updates from their friends, for example, a friend added a new restaurant to their list. They can also explore all the lists created by their friends. To manage restaurants on their own lists, a user can easily navigate to the "My Lists" screen. They can use the filters to easily find the specific types of restaurants on their lists. On the "Map" screen, a user can search for restaurants nearby or around a certain location.
Image Credits: Image #1-5: Tianyi Qi