Divergence Fearas Cluiche by eMotionLAB is a highly esteemed winner of the very prestigious 2022 Duais Cré-umha A' Design Award in Dearadh Bréagán Competition Category.

Cré-umhaBréagán· 2022

Divergence Fearas Cluiche

by eMotionLAB

Client: eMotionLAB Ltd.

Duais Cré-umha A' Design Award Winner in Bréagán Category

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The Design

About Divergence Fearas Cluiche

Is fearas cluiche cártaí dátheangach é Divergence chun smaointeoireacht dhearaidh a fhoghlaim. Cuireann an fearas bealach simplí agus taitneamhach ar fáil d'fhoghlaimeoirí ar leibhéal tosaigh agus do fhoirne cruthaitheacha chun an próiseas a chleachtadh trí imirt idirghníomhach, bunaithe ar scéalaíocht, a mhaireann thart ar 1.5 uair an chloig. Oibríonn na himreoirí as lámha a chéile agus déanann siad iomaíocht le chéile chun dúshlán atá dírithe ar an úsáideoir a réiteach trí theicnící riachtanacha a chur i bhfeidhm. Oireann Divergence do thrí go sé imreoirí agus tá sé ar fáil i leaganacha fisiceacha agus in-íoslódáilte, mar aon le físeáin réamhchuir tacaíochta. Spreagann cártaí carachtar maisithe an tsamhlaíocht agus an comhrá.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Divergence Fearas Cluiche Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Divergence Fearas Cluiche ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Divergence Fearas Cluiche riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre