Lavazza Classy Plus Meaisín Caife by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Duais Plaitíneim A' Design Award in Dearadh Fearas Tí Competition Category.
PlaitíneamFearas Tí· 2022
Lavazza Classy Plus Meaisín Caife
Client: Lavazza
Duais Plaitíneim A' Design Award Winner in Fearas Tí Category
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- Verified Award Winner
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The Design
About Lavazza Classy Plus Meaisín Caife
Is grúdaire espresso agus caife uile-i-amháin é Classy Plus atá deartha do mhargadh Mheiriceá Thuaidh, ag tairiscint an taithí iomlán ar chultúr caife na hIodáile ó espresso go cappuccino nó latte. Ina theannta sin, tá rogha caife scagaire agus feidhm lámhaigh dhúbailte ag an meaisín freisin chun freastal ar roghanna sonracha an mhargaidh seo. Tá Classy Plus oiriúnach le haghaidh oifigí beaga agus seomraí comhdhála. Tá a dhearadh caol ag tógáil ar theanga fhoirm bhunaithe Lavazza sa mhír seo. Tá sé tréithrithe ag blaosc codarsnachta taobh amuigh a chlúdaíonn an príomhchorp agus lógónna cabhraithe Lavazza ar na taobhanna.
The Recognition
About the Duais Plaitíneim A' Design Award
Bhuaigh an dearadh Lavazza Classy Plus Meaisín Caife Duais Plaitíneim A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí atá fíor-urghnách, galánta agus maorga. Is míorúiltí cruthaithe iad buaiteoirí Plaitíneim, fianaise ar theorainneacha na cruthaitheachta intleachtúla, agus léiríonn siad gairmiúlacht agus géiniais a ndearthóirí gan sárú. Táthar ag súil go mbeidh na dearaí seo ar na saothair is clúití a shainíonn aeistéitic ré, a chuireann le folláine na sochaí agus a chuireann teorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta chun cinn. Léiríonn an dearadh Lavazza Classy Plus Meaisín Caife leibhéal sármhaitheasa thar na bearta agus déanann sé an domhan ina áit níos fearr gan amhras lena shaintréithe tairbheacha luachmhara. Is saothar é an dearadh Lavazza Classy Plus Meaisín Caife a bhuaigh Duais Plaitíneim A' Design Award a mhúsclaíonn mianta, a spreagann, a chuireann ar bís, a thugann sásamh agus a bhíonn ina thobar áthais mhóir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
- Dimensions & Packaging
- Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber - Design Challenge
- The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
- Project Duration
- The project was designed in Turin, Italy.
- Operation Flow
- Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
- Patents
- Design patent/registered design, Patented Milk frothing System
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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