Bioo Lampa Biteicneolaíochta by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Duais Óir A' Design Award in Dearadh Scannán Competition Category.
ÓrScannán· 2023
Bioo Lampa Biteicneolaíochta
Client: Kutuko Studio S.L.
Duais Óir A' Design Award Winner in Scannán Category
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- Verified Award Winner
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The Design
About Bioo Lampa Biteicneolaíochta
Bioo, an lasc bitheolaíoch. Lampa a ghníomhaíonn trí theagmháil le planda atá ag luí ar an bpota backlit a chruthaítear as ábhair inbhuanaithe mar chriadóireacht agus corc. Is é seo Bioo lux, an tseoid a thug an deis chun amharc-ealaín agus cruthaitheacht ardtionchair a chruthú chun nuálaíocht agus teicneolaíocht an tseolta nua seo a mheaitseáil. Ón tús, bhí an cuspóir soiléir, chun físeán iontach, galánta agus aeistéitiúil a ghiniúint.
The Recognition
About the Duais Óir A' Design Award
Bhuaigh an dearadh Bioo Lampa Biteicneolaíochta Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Bioo Lampa Biteicneolaíochta ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Bioo Lampa Biteicneolaíochta mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- Production Technology
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Design Challenge
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Research
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Project Duration
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Operation Flow
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio S.L.
- Team Members
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Image Credits
- Boutique Visual Kutuko Studio, Bioolux, 2021
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