Super Ego Ealaín Dhigiteach by Kutuko Studio

Super Ego Ealaín Dhigiteach by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Grafaic Ríomhaire Competition Category.

AirgeadGrafaic Ríomhaire· 2023

Super Ego Ealaín Dhigiteach

by Kutuko Studio

Client: Kutuko Studio SL

Duais Airgid A' Design Award Winner in Grafaic Ríomhaire Category

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Colors

The Design

About Super Ego Ealaín Dhigiteach

Super Ego, tionscadal ealaíne a dhéanann aoir ar chultúr tomhaltóirí agus ar thionchar na meán sóisialta ar dhaoine. Tá sé mar aidhm ag an tionscadal beathú saorga egos daoine a cháineadh trí dhaoine a thaitníonn leo agus a lucht leanúna ar ardáin na meán sóisialta ar nós Instagram. Bhí sé ag iarraidh léiriú meafarach a chruthú ar shárlaochra nua na sochaí, a bhfuil a saol ag baint le níos mó daoine a thaitin leo agus a lucht leanúna. Díríonn an tionscadal ar Instagram, áit a dtaispeántar gach íomhá a phostáiltear ar líne mar thaispeántas chun aird na n-úsáideoirí a mhealladh.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Super Ego Ealaín Dhigiteach Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Super Ego Ealaín Dhigiteach ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Super Ego Ealaín Dhigiteach a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Dimensions & Packaging: 4960X7015 Pixeles, Tiff RGB
Tags: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Production Technology: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Design Challenge: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Research: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiration: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Project Duration: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Operation Flow: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patents: Kutuko Studio SL
Team Members: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Image Credits: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain