Digital Human Ardán Craolacháin Bheo by Baidu Online Network Technology Beijing

Digital Human Ardán Craolacháin Bheo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Soghluaiste Competition Category.

AirgeadSoghluaiste· 2023

Digital Human Ardán Craolacháin Bheo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Duais Airgid A' Design Award Winner in Soghluaiste Category

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The Design

About Digital Human Ardán Craolacháin Bheo

Is ardán craolacháin bheo é Digital Human atá tógtha ar theicneolaíocht na hintleachta saorga. Tacaíonn an t-ardán le táirgeadh daoine digiteacha, tógáil seomraí beo agus idirghníomhaíocht idir an duine agus an ríomhaire. Craolann láithreoirí IS go leanúnach ar feadh ceithre huaire is fiche in aghaidh an lae, rud a chuireann deireadh leis an ngá le foireann ar an láthair agus le stiúideonna fisiceacha. Is féidir íomhá gach láithreora a shaincheapadh chun teacht le féiniúlacht branda. Laghdaíonn radhairc fhíorúla ilghnéitheacha costais tógála agus cuireann siad tréithe táirgí agus coincheapa branda i láthair. Is é an aidhm atá leis costas agus deacracht an chraolacháin bheo a laghdú.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Digital Human Ardán Craolacháin Bheo Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Digital Human Ardán Craolacháin Bheo ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Digital Human Ardán Craolacháin Bheo a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.