United Cinemas Unicus Chichibu Ilionad Scannán by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu Ilionad Scannán by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2023

United Cinemas Unicus Chichibu Ilionad Scannán

by Mitsuhiro Shinohara

Client: United Cinemas

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Colors

The Design

About United Cinemas Unicus Chichibu Ilionad Scannán

Is ionad scannán é United Cinemas Unicus Chichibu a tógadh do chathair Chichibu, cathair a bhí gan pictiúrlann le 29 bliain. Tá seacht scáileán agus 650 suíochán san ionad, laistigh de limistéar 2,490 méadar cearnach. Tá níos lú ná 100 suíochán ag formhór na scáileán, rud a cheadaíonn éagsúlacht mhór scannán a thaispeáint do dhaonra beag. Cuireann aghaidh chuirtín-bhalla agus forhalla geal, críochnaithe le cloch sceirdiúil agus adhmad, fáilte roimh na daoine a bhíonn ag gabháil thar bráid chomh maith le lucht féachana na scannán. Feidhmíonn an dearadh mar sheomra suí don chathair, áit ar féidir le cuairteoirí de gach aois bualadh le chéile. Úsáideann gach pictiúrlann teilgeoirí léasair agus córas comharthaíochta digití.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh United Cinemas Unicus Chichibu Ilionad Scannán Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh United Cinemas Unicus Chichibu Ilionad Scannán ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh United Cinemas Unicus Chichibu Ilionad Scannán riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting