Doritos W and Y Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Eagrán Teoranta Competition Category.
IarannEagrán Teoranta· 2023
Doritos W and Y Pacáistíocht Bia
by PepsiCo Design and Innovation
Duais Iarainn A' Design Award Winner in Eagrán Teoranta Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Pacáistíocht Bia
Is dearadh pacáistíochta bia eagrán teoranta é Doritos W and Y a cruthaíodh chun camchuairt dheireanach an dhuo reggaeton Wisin agus Yandel a chomóradh. Tá an phacáistíocht mar chuid de chóras aitheantais amhairc níos leithne a chuirtear ar fáil ar feadh tréimhse teoranta. Tá dathanna dearga, bána agus gorma bhratach Pórtó Ríce ar an gcúlra. Tá grianghraf stílithe dubh agus bán den bheirt cheoltóirí lonnaithe sa lár, in aice le téacs a chuireann camchuairt dhomhanda La Ultima Mision chun cinn. Taispeántar lógó uilleach Doritos go feiceálach ar aghaidh an phacáiste.
The Recognition
About the Duais Iarainn A' Design Award
Bhuaigh an dearadh Doritos W and Y Pacáistíocht Bia Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Doritos W and Y Pacáistíocht Bia ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Doritos W and Y Pacáistíocht Bia as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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