Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dearadh Eagrán Teoranta Competition Category.

IarannEagrán Teoranta· 2023

Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Eagrán Teoranta Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna

Is éard atá i Pepsi Black x Digital Shanghai FW ná pacáistíocht deochanna eagrán teoranta a cruthaíodh do Sheachtain Faisin Shanghai. Léiríonn an phacáistíocht téama an imeachta, Originate New Nature. Timpeallaíonn fáinne ildaite lógó Pepsi, agus síntear an ghrafaic i dtreo amháin chun síneadh ama agus spáis a chur in iúl. Cuirtear bloic dhathanna dí-struchtúrtha i bpinc agus i nglas i gcoinne cúlra dubh chun cuma dhána, ildeighilte a chruthú. Cruthaíonn na grafaicí sínte forluiteacha éifeacht ghliú dhigiteach a léiríonn cumasc an domhain fhíorúil agus an domhain fhíoraigh.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release