Odea App Airgeadas Iomlánaíoch le Odeabank A.S

Is buaiteoir an-mheasúil den ghradam fíor-ardghradamach 2023 Duais Cré-umha A' Design Award sa Chatagóir Comórtais Dearadh Soghluaiste é an dearadh Odea App Airgeadas Iomlánaíoch le Odeabank A.S.

Cré-umhaSoghluaiste· 2023

Odea App Airgeadas Iomlánaíoch

le Odeabank A.S

Cliant: Odea Bank A.S

Buaiteoir an ghradaim Duais Cré-umha A' Design Award sa Chatagóir Soghluaiste

25,425

Buaiteoir Gradaim Fíoraithe

Fíoraigh Stádas Gradaim do #150019

Tabhair Cuairt ar an Suíomh Féach ag A' Design Award Preasráiteas Suaitheantas Gradaim

Dathanna

An Dearadh

Maidir le Odea App Airgeadas Iomlánaíoch

Is sár-aip é Odea a oibreoidh mar uirlis chuimsitheach airgeadais do chustaiméirí Odeabank. Is réiteach infheistíochta iomlánaíoch é i margadh na Tuirce. Is í an fhís atá ag an gcuideachta ná an "phygital" banc na Tuirce. Ligeann dearadh Odea do chustaiméirí sracfhéachaint ar na táirgí agus na hiarmhéideanna airgeadais go léir, rud a thugann tuiscint shoiléir don úsáideoir agus rochtain éasca ar fhaisnéis riachtanach. Cuireann Odea cur chuige sainiúil ar fáil maidir le táirgí airgeadais a thacaíonn le fás gnó agus a spreagann glacadh an chainéil dhigitigh.

An Aitheantas

Maidir leis an Duais Cré-umha A' Design Award

Bhuaigh an dearadh Odea App Airgeadas Iomlánaíoch Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Odea App Airgeadas Iomlánaíoch ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Odea App Airgeadas Iomlánaíoch riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Taobh Thiar den Dearadh

Pacáiste Preasa

Creidiúintí, baill foirne agus sonraí teicniúla curtha ar fáil ag an dearthóir.

Airíonna Uathúla: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Toisí & Pacáistiú: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Clibeanna: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Teicneolaíocht Táirgthe: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Dúshlán Deartha: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Taighde: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspioráid: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Fad an Tionscadail: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Sreabhadh Oibríochta: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Paitinní: Copyrights belong to Odeabank A.S, 2023
Baill Foirne: Odeabank CX Design Team
Creidiúintí Íomhá: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023