Not Always Fun Fógra Priontála by Squared

Not Always Fun Fógra Priontála by Squared is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dearadh Sóisialta Competition Category.

AirgeadSóisialta· 2023

Not Always Fun Fógra Priontála

by Squared

Client: Squared

Duais Airgid A' Design Award Winner in Sóisialta Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Fógra Priontála

Tá sé mar aidhm ag an bhfeachtas fógraíochta feasacht a ardú faoi shiondróm Harlequin. Is siondróm é seo a théann i bhfeidhm ar an néarchóras uathrialach agus tá baint aige le heaspa sweating agus flushing an craiceann ar thaobh amháin den aghaidh. D’fhorbair an ghníomhaireacht léaráidí tábhachtacha amhairc atá bunaithe ar neas-shuíomh na léirithe éagsúla de harlequin a bhfuil sé mar aidhm acu solas a chur ar an difríocht idir léiriú grinn an charachtair agus an réaltacht a bhaineann le maireachtáil le siondróm Harlequin, ag cur béime ar an ngá atá le tuiscint agus feasacht níos fearr ar. an riocht.

The Recognition

About the Duais Airgid A' Design Award

Bhuaigh an dearadh Not Always Fun Fógra Priontála Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Not Always Fun Fógra Priontála ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Not Always Fun Fógra Priontála a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared