Geneo Dearadh Seomra Taispeántais by Belina Zhang

Geneo Dearadh Seomra Taispeántais by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2023

Geneo Dearadh Seomra Taispeántais

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Dearadh Seomra Taispeántais

Is seomra taispeántais é Geneo a dearadh do bhranda cúram craicinn a chomhcheanglaíonn teicneolaíocht le comhábhair nádúrtha. Baineann an spás 280 méadar cearnach úsáid as uisce, plandaí agus ocsaigin mar théamaí príomhúla. Tá gné solais uisce shreabhach, balla bolgán, balla portráidí agus pictiúrlann 5D suite sa limistéar fáiltithe. Is féidir an balla bolgán a rothlú, agus ansin nochtann an solas plandaí éagsúla laistigh. Sa limistéar físeáin, athraíonn soilsiú na síleála agus córas cumhráin de réir ábhar an scannáin. Tugann sceimhealtán bréige agus terrazzo cuma nádúrtha agus bhunaidh don spás, agus rinneadh gach cúinne balla a chruinniú agus a shnasú de láimh.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Geneo Dearadh Seomra Taispeántais Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Geneo Dearadh Seomra Taispeántais ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Geneo Dearadh Seomra Taispeántais riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.