Elegance and Modernity Seastán Taispeántais by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Seastán Taispeántais by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Duais Óir A' Design Award in Dearadh Aonach Trádála Competition Category.

ÓrAonach Trádála· 2023

Elegance and Modernity Seastán Taispeántais

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Duais Óir A' Design Award Winner in Aonach Trádála Category

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Colors

The Design

About Elegance and Modernity Seastán Taispeántais

Is seastán taispeántais é Galántacht agus Nua-Aoiseacht a cruthaíodh le haghaidh aonach trádála i Nuremberg. Tá an seastán 21.5 méadar ar 11 méadar, agus ballaí 5 mhéadar ar airde aige. Cuirtear bailchríocha dubha agus coincréite le chéile le heilimintí plandaí agus soilsiú cúramach chun na táirgí a chur i láthair i suíomh suaimhneach. Tá an aghaidh déanta as lannach, cruthaítear suiteáil scamaill órga ar crochadh as fálú miotail, agus tá na haonaid taispeána laicearaithe in ór. Rinne siúinéirí gach páirt a tháirgeadh go hinmheánach. Taispeánann scáileán 6 mhéadar ar 3.5 méadar scannán chun cuairteoirí a mhealladh ó fhad i gcéin.

The Recognition

About the Duais Óir A' Design Award

Bhuaigh an dearadh Elegance and Modernity Seastán Taispeántais Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Elegance and Modernity Seastán Taispeántais ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Elegance and Modernity Seastán Taispeántais mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo