Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí by Dury Chin

Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí by Dury Chin is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Imeachtaí Competition Category.

Cré-umhaImeacht· 2024

Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí

by Dury Chin

Client: Hong Kong Trade Development Council

Duais Cré-umha A' Design Award Winner in Imeacht Category

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Colors

The Design

About Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí

Téacs Leabhair: Is taispeántas poiblí é Aonach Leabhar Hong Kong 2022 a reáchtáladh in Ionad Comhdhála agus Taispeántais Hong Kong i Wan Chai. Chlúdaigh an 32ú eagrán 55,100 méadar cearnach agus thug sé le chéile níos mó ná 700 taispeántóir. Bhí an Dánlann Ealaíne mar lárphointe na hócáide agus roinneadh í ina thrí chrios: Litríocht na Cathrach, Ailtireacht Hong Kong agus Blas Hong Kong. Tógadh na painéil taispeántais ó fhrámaí alúmanaim in-athúsáidte a bhí clúdaithe le vinil, polaicarbónáit agus gloine, agus a rinneadh a réamhdhéanamh agus a thástáil lasmuigh den suíomh. Baineadh úsáid as cairpéidí in-bhithdhíghrádaithe chun an táirgeadh a dhéanamh níos inbhuanaithe.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hong Kong Book Fair 2022 Príomhfheidhm: Taispeántas Poiblí riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the first large-scale event in 2022 consists of 55100 m2 exhibition space, the 32nd Hong Kong Book Fair and associated events brought together more than 700 exhibitors offering a diverse experience for shoppers. Since 1990, the Fair has developed from a mere promotion platform for the industry to an annual territory-wide major reading and cultural event for the public of Hong Kong.
Dimensions & Packaging: The area of the Art Gallery: City Literature was approximately: 47mL x 4mD x 2.5mH, HK Architecture was approximate: 29mL x 10mD x 2.5mH, Taste of Hong Kong was approximate: 20mL x 10mD x 2.5mH. Both areas are surrounded by aluminum system structures with polycarbonate panels, and glass showcases with system structure.
Tags: Book Fair, Hong Kong, History and City Literature, HKTDC
Production Technology: Due to the limited setup day, the display items were prefabricated and tested off-site prior to being reassembled onsite. These included the rotatable book stand, display props, and all flipping icons. All panels were made from reusable aluminum structure frames covered with vinyl, polycarbonate, and glass finish. The audio-visual equipment, TV screen, and display furniture were hired by other parties. To be more sustainable in the overall production biodegradable carpets were used.
Design Challenge: 3 identical zone: City literature, HK Architecture and Taste of HK was harmony cohere as an Art Gallery of 2022. Aptly adopting the flipping concept on old literature and objects, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke video content highlighting various literature authors, photos, and cultural-related objects.
Research: Our design rationale was to create a visual series combining with HK Traditional Culture and Objects. This project combined special displays of Art Gallery Exhibitions for visitors to explore HK Food Culture, Historical Authors and Architecture Photos as well as a Kids Comic Area to feature old comic book covers. Following the central theme Inspirational and Motivational Reading, the HK Book Fair 2022 introduced some of the best inspirational authors and books of this genre to renders, aiming to bring HK citizens together and encourage them to seek out motivational books that could help people to face the challenges ahead after the pandemic.
Inspiration: A Neo-composition of Hong Kong heritage and traditional symbols. By using elements from old literatures and objects, book binding and flipping methods as the core to create a unique graphic series of Hong Kong Book Fair. In order to portray the key message of each display, we focused on the interplay between bold icons and solid colors, then turned these to different illustrations expressing the interests of reading books.
Project Duration: The duration for the project took 3 months from initial briefing to onsite completion. It was launched from 20 to 26 July 2022 and ran for 7 days. HK Book Fair was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Operation Flow: Art Gallery was the focus of Hong Kong Book Fair every year. This year, it was composed of: City Literature, and HK Architecture and Taste of Hong Kong three zones. First, the spreading of descriptive panels creates a museum-look-like atmosphere to enhance the visitor experience by different literature authors. Second, to collaborate with National Geographic, selected photos of iconic Hong Kong architecture photo were spatially displayed on a semi-transparent panel to create a Gallery look-alike. Third, an eye-catching color zoning with various posters, packaging, news clipping, miniatures, and books, to compose nostalgia for Hong Kong’s food culture. Three individual Zones worked in harmony to create a journey for the visitor to walk through, to experience an exceptional and unique sense of Hong Kong’s culture.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council