AS Women Empowerement Bronntanas Corparáideach by Antonia Skaraki

AS Women Empowerement Bronntanas Corparáideach by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Earraí Bronntanais Competition Category.

IarannEarraí Bronntanais· 2024

AS Women Empowerement Bronntanas Corparáideach

by Antonia Skaraki

Client: As

Duais Iarainn A' Design Award Winner in Earraí Bronntanais Category

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Colors

The Design

About AS Women Empowerement Bronntanas Corparáideach

Shocraigh A|S bronntanas corparáideach bliantúil a dhearadh mar ráiteas agus gairm chun gnímh, spreagtha ag an ngá chun mná d'aon eitneachas, reiligiún, nó stádas sóisialta a chumhachtú. Líon siad buidéil Tsikoudia Créiteach, deoch thraidisiúnta Gréagach, in múnlaí a shiombalaíonn mná éagsúla, gach ceann le aghaidh chré ar leith mar chorc, spreagtha go stíleach ag deilbhíní ársa Cioclaidacha. Chuir siad téamaí na Saoirse, an Athraithe, an Chomhionannais, an Cheartais, an Oideachais, na Rogha, agus an Neirt in iúl. Cuireadh gach buidéal i mbosca tiomnaithe le léirithe grafacha ealaíonta agus póstaer balla.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh AS Women Empowerement Bronntanas Corparáideach Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh AS Women Empowerement Bronntanas Corparáideach ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh AS Women Empowerement Bronntanas Corparáideach as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi