Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste by Xingcheng Zhu

Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dearadh Soghluaiste Competition Category.

IarannSoghluaiste· 2024

Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste

by Xingcheng Zhu

Client: XC Studio

Duais Iarainn A' Design Award Winner in Soghluaiste Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste

Téacs Leabhair: Is feidhmchlár soghluaiste é Greenfun atá deartha chun tacú le cúram plandaí agus feasacht chomhshaoil. Aithníonn úsáideoirí plandaí ina dtimpeallacht le fóin chliste agus glacann siad leaganacha digiteacha díobh isteach i ngairdín pearsanta. Léiríonn réaltacht bhreisithe conas a athraíonn na plandaí de réir na gceithre shéasúr, agus cuidíonn teicneolaíocht suímh le plandaí atá le glacadh a aimsiú sa chomharsanacht. Is féidir cairde a thabhairt isteach chun páirt a ghlacadh i ngníomhaíochtaí nádúir, agus is féidir cuairt a thabhairt ar ghairdíní chun plandaí a mhalartú. Tugann na pointí a thuilltear tríd na gníomhaíochtaí seo lascaine ar cheannach plandaí fíor.

The Recognition

About the Duais Iarainn A' Design Award

Bhuaigh an dearadh Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste Duais Iarainn A' Design Award, aitheantas gradamach a bhronntar ar dhea-dhearaí a chomhlíonann na riachtanais ghairmiúla agus thionsclaíocha a bhíonn á n-éileamh ó chruthuithe a ndearnadh go maith iad. Léiríonn buaiteoirí Iarainn scil mhór, speisialtóireacht ard, tuiscint saineolaí agus cumas cruthaitheach a gcruthaitheoirí. Táthar ag súil go mbeidh an dearadh Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste ina chruthú a bhfuil an-mheas air, a n-ardaítear agus a ghráitear atá praiticiúil agus nuálach. Comhtháthaíonn an dearadh seo a bhuaigh Duais Iarainn A' Design Award na cleachtais is fearr sa tionscal agus tá saintréithe teicniúla inniúla aige nasctha le heolas agus le tallann. Tá meas ar an dearadh Greenfun Feidhm Phríomha: Feidhmchlár Soghluaiste as a dhúthracht agus dearadh é chun feabhsuithe cáilíochta beatha a sholáthar a chabhraíonn leis an domhan a dhéanamh ina áit níos fearr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.