Hugoo Mála Guailne le Suíochán Coise by Yasuhiro Yamamoto

Hugoo Mála Guailne le Suíochán Coise by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Duais Cré-umha A' Design Award in Dearadh Táirgí Leanbh Competition Category.

Cré-umhaTáirgí Leanbh· 2024

Hugoo Mála Guailne le Suíochán Coise

by Yasuhiro Yamamoto

Client: GRIT Inc

Duais Cré-umha A' Design Award Winner in Táirgí Leanbh Category

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Colors

The Design

About Hugoo Mála Guailne le Suíochán Coise

Is mála guailne é Hugoo a bhfuil suíochán coise ionsuite ann le haghaidh turais le páistí. Coinníonn an mála cruth mála guailne gnáthaigh agus é ag tacú le páiste ar shuíochán stuáilte san am céanna. Tá ceithre phóca leagtha amach de réir róil, ionas gur féidir le mála amháin na hearraí atá riachtanach do lá amuigh a choinneáil. Tá an líneáil buí chun go mbeidh na hearraí atá istigh sofheicthe go héasca, agus ligeann póca amháin do dhuine bileog ghlantacháin a tharraingt amach go díreach. Is éadach CORDURA é an t-ábhar, a roghnaíodh mar gheall ar a neart agus a bhuanseasmhacht. Nuair nach mbíonn gá leis an suíochán coise a thuilleadh, is féidir Hugoo a úsáid fós mar mhála guailne.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Hugoo Mála Guailne le Suíochán Coise Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Hugoo Mála Guailne le Suíochán Coise ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Hugoo Mála Guailne le Suíochán Coise riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama