Freeway Loud Beochan Táirge 3T by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dearadh Scannán Competition Category.
AirgeadScannán· 2024
Freeway Loud Beochan Táirge 3T
Client: Morgan Studio
Duais Airgid A' Design Award Winner in Scannán Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud Beochan Táirge 3T
Is beochan táirge tríthoiseach í Freeway Loud a cruthaíodh do bhranda coisbhirt. Léiríonn an bheochan bróg laistigh de thimpeallachtaí tionsclaíocha, áit a bhfuil an chuma ar mheaisíní go dtugann siad an táirge chun beatha. Rinneadh samhaltú ar an mbróg le teicnící dromchla crua in 3ds Max, agus grianghraif á n-úsáid mar thagairt. Tógadh na huigeachtaí ó íomhánna leathair agus scuaba digiteacha, agus rindreáladh na radhairc le Vray ag 1920 faoi 1080 picteilín. Rinneadh an bheochan le haghaidh úsáide ar líne, agus is é an aidhm aird a tharraingt trí íomhánna amháin, gan téacs míniúcháin.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Freeway Loud Beochan Táirge 3T Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Freeway Loud Beochan Táirge 3T ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Freeway Loud Beochan Táirge 3T a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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